In a world with an increasingly fragile ecosystem and an increasingly competitive global marketplace, businesses face mounting pressures to maximize profitability above all else – environmental preservation and equitable trading and labor practices be damned.
At Airis, we find this unacceptable.
We gauge our success not merely on our ability to provide consistently exquisite coffee flavor, but also on the degree to which we do so in ways that are environmentally and socially conscientious. As such, we place the utmost importance on sustainability and traceability. At their essence, these two business practices focus on:
- Ensuring that all players in the supply chain adhere to (and are held accountable for) the highest standards of morally-upright and socially-responsible behavior — an initiative that includes efforts like sourcing the origin of our beans (to facilitate sustainable farming practices, fair wages for farmers, producers and suppliers, local economic vitality and community well-being) and verifying the principled operation of importers and traders (to confirm equitable trading practices)
- Fostering transparency in all aspects of the supply chain, to allow consumers to confidently trust the authenticity and sincerity of our claims with regard to our environmental and social conscientiousness.
To support and validate our full compliance with the spirit and intent of the efforts outlined above, Airis is partnering with Fair Trade USA — the leading third-party certifier of Fair TradeProducts in the USA — to operate as a Fair Trade Certified coffee roaster. For information about Fair Trade USA, visit Fair Trade USA.
Bottom line: We want you to feel good about being our customer — and, first and foremost, that means feeling good about us as a socially responsible company.